Area Sales Manager

Area Sales Manager

This is a remote (home office) role covering Kansas and Colorado.

Candidates should be located within the area supported.

The Area Sales Manager (ASM) is responsible for the day-to-day execution of the sales strategy as both a people leader, as well as is the lead point of contact for the assigned member-owners and customers of WinField United and is accountable for providing direct coaching and leadership towards the achievement of maximum profitability and growth in all product and service categories.

Additional responsibilities include: develop and maintain long-term relationships with CEO's, General Managers, Agronomy Managers, and other key sales leaders.

These relationships should translate into the owners being equipped to meet the needs of the grower of tomorrow, as well as ensures the Account Plans are robust and meaningful and are inclusive of basic manufacturer alignment and direction.

Responsibilities :

35% Leverage Talent


* Direct coaching of field staff with the assigned territory


* Attract, develop and manage sales team.

Identify rotational opportunities and provide regular and ongoing feedback to retain critical talent.


* Set reasonable sales targets to be achieved, ensure alignment and hold team members accountable to meet the companies key strategic imperatives


* Align team around value proposition including brand ladder, partnered and proprietary brand strategies, patronage, pricing, digital technology and services platforms; drives owner adoption


* Monitor the performance and motivate team members to meet or exceed established sales targets


* Proactively communicate business unit goals and objectives


* Engage in employee performance calibration and succession/talent planning processes

35% Account Management


* Develop and build sustained commercial relationships with CEO's, General Managers, Agronomy Managers, and other key partners and manufacturers


* Partners with owners by thinking strategically and making connections across the system


* Aligns and communicates internally with the Business Unit Lead and sales team


* Manages and grows the WinField United and owner business by setting the sales strategy that meets both the customer and WU business needs.

Leads the development, implementation, and execution of the Account Plan for each assigned owner.


* Serve as liaison between SRA and the owner on issues, changes and daily management of the alignment agreements


* Earn owner engagement and commitment of key programs such as Services, Acre, Edge, Catalyst, etc.


* Share insights and market intelligence internally and with member-owners


* Coordinates and aligns internal resources to maximize our investments with the owner network


* Maximize system efficiencies with structured delivery strategy and management of return strategy.


* Measures progress and resolves issues as they arise.

Serves as key communicator across orga...