Sr. Director of Product and Growth Marketing

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model.

We connect doctors with patients who need their care.

As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high.

This means you'll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

The Sr.

Director of Product and Growth Marketing will maximize the impact and efficiency of CHG Healthcare's customer -facing products and marketing efforts .

The primary focus areas will be improving the product and marketing strategy to progress the customer experience and overall effectiveness through the entire funnel ( from awareness to acquisition and retention ) .

This will be completed by identifying growth opportunities that align with overall business goals , through customer feedback, data, and experimentation , and by overseeing the product and marketing roadmap and results.

This role will report to the VP of Marketing and Customer Products.

Responsibilites:



* Leadership : Successfully lead diverse product and marketing teams , focused on growth and development, engagement, and coaching.



* Strategy : Build and execute a cohesive, data-driven product and marketing strategy to shape, capture, and close strategic growth opportunities.



* Product Strategy : Lead the customer product team , manage an in-market product, while seeking to drive innovation and strategic GTM initiatives.

Implement product enhancements that drive organic growth through user engagement.



* Product Management: Lead and support the product's roadmap and development through agile product development, software development lens, and with the full product lifecycle in mind.



* Web sites : Oversee the web product team's work in creating and optimizing several marketing websites to educate potential customers, generate leads, and support business objectives .



* Paid Media : R esponsible for overseeing and optimizing performance marketing, focused on customer brand awareness, acquisition , and growth across several channels including paid ad campaigns , organic search, and social.



* Lifecycle Communications : Guide the team in crafting targeted and automated email and push notification strategies that enhance engagement and drive revenue-generating opportunities.



* CRO : Focus on measurable results, rapid experimentation, and scalable strategies .

Experiment with different channels and strategies frequently , optimizing tests incrementally to determine how to best optimize the marketing spend.



* Results Management : A nalyzing real-time results to enable faster optimization and accelerate d growth .

Establish and monitor OKRs, KPIs, and metrics.

Play a key role in elevating our performance marketing efforts, while making growth and results management a core competency within the...