Health Engagement Strategist - Campaigns & Risk Assessment - Remote

The incumbent is responsible for execution, monitoring and measurement of all the engagement campaigns across various channels (e.g.

direct mail, email, IVR, SMS).
Key Responsibilities:


* Define member-centric engagement strategies in alignment with patient activation and engagement team goals and KPIs.


* Provide strategic direction throughout the campaign lifecycle, from campaign development to execution and launch planning across clients and membership.


* Partner with client representative teams to understand SLAs, key client needs, and forecast requirements.


* Collaborate with cross-functional teams to ensure alignment with business objectives and the needs of the target audiences.


* Develop comprehensive campaign briefs that document scope, audience, personas, personalization, and corresponding engagement strategies.


* Partner with compliance and legal teams to obtain approvals for engagement strategies.


* Oversee the development of design and execution of engagement campaigns across various channels, including calls, automated calls, email, SMS and direct mail.


* Participate in content reviews, reporting reviews, data analysis, user acceptance testing, and campaign launch activities.


* Manage the development and distribution of reporting, learnings, and insights across teams.


* Design A/B tests, analyze results, and apply learnings to existing and future campaigns


* Continuously identify and implement strategies and iterative improvements for increasing patient engagement.

Ideal candidates will offer:


* 6+ years of experience in leading consumer engagement strategy and design within healthcare.


* Bachelor's degree in marketing, communications, or a related field preferred


* Medicare, Medicaid & Marketplace communication guidelines


* Proven experience in developing and executing campaign and engagement strategies that drive measurable results.


* Strong understanding of patient engagement principles and their application in strategies.


* Understanding of marketing compliance across healthcare populations and channels.


* Excellent project management skills with the ability to lead and manage multiple projects simultaneously.


* Strong analytical skills with the ability to interpret data and make data-driven decisions.

Preferred skillset:


* Experience using Salesforce Suite and/or other CRM tools, Tableau, and Advanced Excel.


* Direct to consumer communication experience in the healthcare industry and experience in creating campaigns tailored for Medicare, Medicaid, and Commercial insurance members.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 94,500 - 157,500 USD / yearly, depending on relevant factor...