Senior Product Manager

Bob Barker Company is looking for an experienced Sr.

Product Manager to join the Marketing & Strategy team.

The Sr.

Product Manager will focus on developing, managing, and executing product strategies to introduce into Bob Barker Company’s core market of correction and detention facilities.

Primary Responsibilities


* Manage all aspects of marketing programs for Bob Barker Company product line including managing the product line life cycle, strategic planning, line expansions, SKU rationalization and introducing new products as needed to increase product selection, revenue, and profit.


* Act as subject matter expert of assigned product lines to meet the needs of our internal customers as well as meet revenue, vitality, and profit goals.


* Design, develop, and execute merchandising, sourcing, and pricing strategies to create, improve, and optimize assigned product lines.


* Establish specification requirements for assigned product line: conduct market research supported by on-going visits to customers and non-customers, collect and translate market needs into requirements, follow industry trends, and examine historical sales and bid data.


* Monitor industry performance, organize and catalog market trends, product ideas, competitive product introductions, and customer feedback.


* Work with Product Development, Creative & Branding, Digital Strategy, Sales, Procurement, and Operations teams to execute product plans.

Confirm product features are placed in the market effectively and meet product development, creative, merchandising, and catalog schedules.


* Prepare information for the sales team as needed: take part in sales and customer presentations, attend trade shows, and help with any product-related issues.


* Work with senior management to create product plans and roadmaps.


* Develop business plans and present recommendations for strategic direction and management of products to management.

Areas include the annual catalog, collateral material, advertising, direct mail, website content, packaging, merchandising, PR, and other promotions for assigned product lines.


* Guide product managers and coordinate cross-functional teams.

Education/Experience Required


* Bachelor’s degree in related marketing field preferred, MBA preferred.


* 5-8 years’ experience in business, project management, purchasing, marketing or sales, or equivalent education.


* Excellent written, oral and presentation skills


* Ability to work with a team and by yourself.


* Ability to prioritize and multi-task.


* Ability to think critically and problem solve.


* Creative ability


* Self-motivated and directed.


* Work experience and technical understanding of institutional clothing, shoes, underwear, bedding, furnishings, and/or personal care items a plus.


* Both branded and private development experience beneficial


* Working understanding of computer applications such as Mi...