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Digital Experience Sales Manager

Digital Experience Sales Manager

Company: ABARTA Coca-Cola Beverages

Department: FSOP Director West

Job Location: 4900 Cleveland, OH

Other Potential Locations: Cleveland, OH

We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands.

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve.

We value diversity and individuality and when you thrive, we thrive.

ABARTA offers the perks of a large corporation with the personalized touch of a smaller company.

We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization.

We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

This position manages all business aspects of the approach, capabilities and execution of our digital platforms.

This role is responsible for defining our digital strategy and aligning with sales leadership and respective stakeholders to ensure we deliver a successful end-to-end customer experience.

The candidate will leverage all available analytics and insights to ensure our platform solutions, strategy and products continue to meet the needs of our customers.

This candidate will collaborate with sales leadership on further implementation opportunities of myCoke and other digital solutions to fully leverage the channel for ordering, support, service and payments capabilities so we can better optimize our go to market strategy.

We want to identify continuous advancements that both improves our customer's overall digital commerce experience and focuses on customer retention and average order value so we can ultimately increase gross profit and volume to grow the business.

Responsibilities



* Develop the overarching strategy to identify and prioritize appropriate plans within platform.


* Identify and quantify business growth opportunities (channels, outlets & revenue) at an enterprise level based on customer research and key KPIs.


* Responsible for capability enhancements on the myCoke platform through cross-functional collaboration with shared services and IT teams to ensure that the digital commerce platform meets both customer and business needs.


* Partner with our internal Commercial, Sales and IT teams as well as NAOU and our CDO and CCBSS Shared Services partners on developing banners, marketing campaigns, customer segmentation and promotional programs to guide our digital journey.


* Analyze both platform and campaign performance data and adjust strategies and tactics as necessary to achieve desired results.


* Report results, insights, and recommended actions to improve both customer and business experiences.


* Stay up to date on marketing trends and technologies and r...




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