Marketing Manager

The Marketing Manager owns the downstream marketing strategy and campaign planning for specific CIVCO product lines.

The Marketing Manager will work closely with our product management and marketing teams to design, implement, measure, and iterate on customer lifecycle strategies that drive brand and product awareness, lead generation, and customer retention.

A strategic, customer-centric mindset is essential to building effective omnichannel marketing plans to connect with our various key segments throughout their buyer journeys, such as Urology, Cardiology, OB/GYN, Sterile Processing and Infection Prevention.

The Marketing Manager must be a collaborative strategic leader, working with Marketing Communications, Clinical Marketing, Product Management, and Sales teams to develop, communicate and drive the execution of marketing plans.

Uses customer insights and campaign performance data to make decisions and improve program effectiveness.

The Marketing Communications team is a key component in CIVCO’s continued growth and success; this is an extremely critical role representing CIVCO to our customers.

 

Key Duties and Responsibilities (Other duties may be assigned.)
1.

 Own omnichannel product marketing program strategies based on customer lifecycle data and insights, driving brand and product awareness, lead generation, and re-purchase.

Focus on both inbound marketing and account-based marketing (ABM) campaign strategies.
2.

 Collaborate with several internal stakeholders from Marketing Communications, Clinical Marketing, Product Management, and Sales to develop and deliver on shared product marketing strategies.
3.

 Drive execution of product marketing plans with Marketing Operations team, Clinical Marketing team, and external partners and agencies, including Events Marketing, Digital Marketing, Content Marketing, Website Development, Advertising/PR, and Graphic Design.
4.

 Collaborate with Product Management in the launch plans of new products, setting overall product line marketing strategies, driving customer listening, and aligning on key product messaging.
5.

 Work closely with Sales to execute product sales campaigns, new sales materials, co-marketing opportunities, as well as provide product marketing tools to global distributors and ultrasound manufacturer partners.
6.

 Responsible for product messaging and communications, including but not limited to the website and sales resources.

Works with contractors, agencies, and internal team to complete.
7.

 Serve as product marketing and customer segments expert, communicating lifecycle marketing strategies internally and pursuing constant alignment on marketing plans and messaging.
8.

 Monitor and report on the performance of marketing programs and derive insights that inform strategies to improve campaigns and enhance customer journeys.
9.

 Provide input to annual and monthly program budgets.

Execute plans within budget while optimizing ...