Senior Digital Marketing Data Analyst - Hybrid/Remote

Please apply online using a laptop or desktop computer.

POSITION SUMMARY:

The Senior Digital Marketing Data Analyst will directly support NMDP's Enterprise Marketing teams' strategic initiatives and engagement marketing efforts by developing advanced tactical digital measurement and data strategies.

These strategies are critical to our ability to bring together marketing and operational data sources to generate:

• Multi-channel, multi-audience campaign engagement insights

• Performance reporting that drives increasing campaign conversion rates

• Optimize campaign ROI

• Enable deep audience experience/journey insights and lifetime value analyses.

For this Senior Digital Marketing Data Analyst role, we are looking for people with demonstrated digital marketing campaign performance reporting and technical problem-solving skills.

You'll need to assess front-end ad engagement, ad spend data, social platform engagement data, and GA4/Big Query web analytics data and integrate with back-end operations data (e.g.

member recruitment engagement and conversion data).

This data is gathered from Salesforce, email & SMS data from Salesforce Marketing Cloud, Fundraising data from our Foundation platforms, and other data sources.

You'll need to clearly communicate campaign journey engagement data, campaign performance results and insights to stakeholders.

The person in this role should have experience with defining analytics data Layer requirements, Google Analytics GA360 UA to GA4 360 implementations, applying digital ad tracking technologies; including audience remarketing/re-targeting strategies and 1st party CRM marketing campaign audience data integrations, and GA4 conversion event / key event KPI tracking and data analysis in order to provide actionable insights on multi-channel campaign engagement, campaign goal conversion performance, channel attribution, and A/B ad or content testing.

We are also looking for someone who will collaborate across our Enterprise Marketing teams and be a strategic and tactical resource for our website and Salesforce platforms technical teams; plus our marketing agency/vendor partners to optimize the target audience experience for our members/providers/partners/patients/supporters, ensure data quality and drive efficient use of NMDP marketing budgets.

The successful Senior Digital Marketing Data Analyst will need to be a collaborative, results-driven person, be able to manage multiple campaign strategic planning requests and reporting projects simultaneously and deliver under tight timeframes.

This position can be remote (US) or hybrid.

#LI-Remote #LI-Hybrid

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ACCOUNTABILITIES:


* Serves as a primary digital marketing campaign data analyst for the NMDP enterprise marketing team while being able to collaborate with the Regional Marketing team, marketing agency vendor partners, Enterprise Analytics team colleagues and IT departments to help implem...