Digital Marketing Specialist

Great People Making Lifesaving Products

We are currently seeking a Digital Marketing Specialist to join our highly skilled, dynamic team.

Nortech Systems is a global market leader in digital connectivity, data management, engineering and manufacturing.

Our team is focused on delivering lifesaving products from medical devices which detect and treat cancer to mission-critical components for the U.S.

military.  Nortech’s customers include some of the biggest names in industry, medical devices and aerospace and defense.

We’re very proud of our team’s role in making products that make a difference.

Are you a creative and analytical digital marketing professional looking to make a significant impact? We are seeking a Digital Marketing Specialist to join our dynamic marketing team.

In this role, you will develop and execute account-based marketing strategies, manage marketing automation software, generate and qualify leads, and create compelling email campaigns.

You will also optimize social campaigns and website content for lead generation.

The Digital Marketing Specialist is responsible for developing and executing account-based marketing strategies, managing marketing automation software, generating and qualifying leads, and creating compelling email campaigns.

This role also involves maintaining and optimizing website content and is responsible for social communication, internal communication and project management.

The Digital Marketing Specialist will nurture healthy internal and external relationships with the intent of building marketing program value and becoming a subject matter expert in marketing-related tools and processes, including the CRM and marketing automation software.

Responsibilities:


* Develop and implement account-based marketing (ABM) strategies to target key accounts.


* Design and execute email marketing and digital advertising campaigns to nurture leads and engage customers.


* Manage and optimize marketing automation software to streamline marketing processes.


* Generate and qualify leads through various digital channels and person-to-person outreach.


* Create, update, and optimize website content to improve user experience and SEO performance.


* Develop marketing tools to support brand strategy, including content for videos, posters, flyers, emails, and social media posts.


* Support employer branding campaigns and internal communication, including content for monitors, videos, flyers, and posters.


* Coordinate cross-functionally with various departments to lead the creation and deployment of social content and campaigns.


* Create and deploy an editorial calendar for web, social, email, and related communication.


* Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.


* Conduct market analysis to support internal programs.

Requirements:


* Minimum of 3-5 years of experience in ...