Vice President-Paid Digital Media Strategy & Planning

Home Lending is seeking a highly effective digital media expert to help shape the media strategy, maximize our investment, champion our learning agenda and drive the growth we expect in paid media channels.

This role will be particularly focused on overseeing multi-channel (programmatic, online video, addressable TV, streaming audio, digital out-of-home, paid social, etc.) digital paid media campaigns for both local and national strategies.

As a Paid Digital Media Strategy & Planning lead within Home Lending, you will manage two direct reports, lead all aspects of the media strategy, the on-going optimization of all digital assets, and be the main Marketing liaison across a broader team of campaign execution partners, agency partners and our in-house media planning/activation resources.

Job responsibilities


* Lead, coach, mentor and develop a high performing team to reach even greater heights


* Shape paid media strategies across multiple channels to meet business goals and desired results


* Ensure that all briefs are clear, focused, rooted in insights and in alignment with the broader business objectives


* Define and manage the focused learning agenda for elevating our capability in digital media channels


* Translate media data into a story - providing context for any recommendations that team members can easily understand and activate against


* Utilize analytics to drive marketing decisions based on customer interactions, onsite behavior, and creative performance


* Assess what's working/not and communicate that concisely and with a sense of urgency


* Provide thought leadership in media strategy, tools and trends to remain at the forefront of our customer behaviors


* Oversee weekly, monthly, and/or ad hoc reports for senior leadership that include analysis of campaign performance along with strategic recommendations for continual improvement


* Build and maintain relationships with all key partners and stakeholders


* Collaborate and influence cross-functional resources to execute initiatives on time, on budget and with quality

Required qualifications, capabilities, and skills


* Culture-champion who invests in people and actively promotes/embodies our team's values


* Comfortable navigating a highly matrixed organization and possessing the ability to gain consensus and drive decisions appropriately


* Fantastic partner who leads through strong collaboration


* Highly curious and never settles for good enough


* Data driven and analytical, while also being a creative thinker


* Focused on how media drives quantifiable business results


* Vigorous and thorough in their management of details


* Loves testing, learning, and taking calculated risks


* Can independently prioritize when pulled in multiple directions


* Acts with a sense of urgency where needed


* Constantly pushes boundaries of "what could be" to shape innovation

Preferred qualificat...