Dr.Ci:Labo EC Manager

Description

Kenvue is currently recruiting for:

Dr.Ci:Labo EC Manager

This position reports to the Senior Manager and is based at Tokyo.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol® that you already know and love.

Our global team is made up with 22,000 diverse and talented people, passionate about insights, innovation and committed to delivering the best products to consumers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage.

Join us in shaping our future - and yours.

About Dr.Ci:Labo brand

Dr.Ci:Labo (DCL) is

*Japan's No.

1 doctor's cosmetics brand based on dermatological science, developing skincare products to address a wide range of skin problems and concerns.

Dr.Ci:Labo develops skincare products that address a variety of skin problems and concerns.

Our brand also communicates with customers and sells its products through multiple channels, from counseling at department stores to drugstores (wholesale), e-commerce (EC), and call (Tsuhan contact center).



*2021 Share of doctor cosmetics by company (value), according to TPC Marketing Research, Inc.

In this position, you will be responsible for planning and leading the growth strategy of the EC business, which has been identified as a channel for rapid growth in the company's business strategy, in the direct-to-consumer (D2C) business of DCL, which accounts for 70% of the brand's sales and has direct customer data, in order to maximize light user retention and sales.

We are looking for a person who can help us to acquire, retain, and maximize sales of light users.

We will strategically enhance all EC channels and digital to achieve light user acquisition, retention, and a profitable business model.

What You Will Do

1.

Lead and execute DCL EC growth strategy to maximize and grow EC business.

・ Increase and retain light users based on CRM data analysis and insights as growth strategy.

・ Develop and implement strategies and measures to convert acquired light users into loyal users who will continue to purchase from us, and work to efficiently and continuously expand the business through a PDCA cycle

・ Develop EC/Digital strategy based on the company policy and DCL's brand strategy

・ To achieve business goals and targets, gather necessary data and figures from own departments and divisions, finance, supply chain, etc., based on the EC/Digital strategy, and conduct data analysis based on them to reflect them in the planning

・ Design and drive the digital communication strategy with a focus on EC media (own EC, social media, email, etc.), and plan, lead, and execute campaigns and projects on the ...