渠道计划经理

Description

We are seeking an experienced and dynamic China Channel Marketing Manager to develop, execute, and optimize our channel marketing strategies in the Chinese market.

The ideal candidate will have a deep understanding of the local market dynamics, strong relationships with channel partners, and a proven track record in driving growth through effective marketing initiatives.

Key Responsibilities:


* Channel Strategy Development:
+ Develop and implement comprehensive channel marketing strategies to drive market share and revenue growth in CBD.
+ Identify and establish relationships with key channel partners, including distributors, resellers, and retailers.


* Partner Enablement:
+ Create and deliver training programs, marketing materials, and sales tools to enable channel partners to effectively promote and sell our products.
+ Conduct regular partner meetings and workshops to share best practices, product updates, and marketing insights.


* Performance Tracking:
+ Establish key performance indicators (KPIs) to measure the success of channel marketing initiatives.
+ Analyze campaign performance and generate reports to provide actionable insights and recommendations for continuous improvement.


* Budget Management:
+ Develop and manage the channel marketing budget, ensuring efficient allocation of resources to maximize ROI.
+ Monitor expenditures and ensure all marketing activities are within budgetary constraints.


* Cross-functional Collaboration:
+ Collaborate with sales, product, and customer service teams to ensure seamless execution of channel marketing programs.
+ Work closely with marketing teams to leverage corporate resources and align on strategic initiatives.

Qualifications:


* Bachelor's degree or above in Marketing, Business Administration, or a related field;


* Minimum of 5-7 years of experience in channel marketing, preferably within the OTC,FMCG or related industry.


* New product launch experience,Key accounts management experience,O2O is a plus


* Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with channel partners.


* Analytical mindset with the ability to interpret data and make data-driven decisions.


* Fluency in Mandarin and English, both written and spoken.