Pet Health Brand & Digital Marketing Manager

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position Summary

Pet Health Brand Manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability aiming to local market.

In the position’s essence, brand manager is focused on achieving brand business objectives in the short and long term with acknowledged channel strategies of company, optimized branding in each channel and balanced contribution between on/offline channels and partners.

Furthermore, the position holder works for managing assigned products and market in terms of sales & profits through budget planning and marketing activities.

 

Responsibility


* Identify customers’ needs, execute research studies and projects, and analyze market data in order to identify opportunities.


* Be up-to-dated on market trends and competitive activities


* Establish and maintain brand budgets and plan the budget of sales & profits of assigned products


* Define and manage the brand communication strategy using a variety of media


* Own the development and messaging of the brand narrative and its implementation


* Create, execute, and manage marketing programs and campaigns


* Drive to achieve sales target of assigned products with proper marketing activities.


* Manage the life cycle of brand and develop marketing strategy


* Manage new products launching plan include market evaluation and process leading.


* Provide technical knowledge of assigned products to internal & external partners.


* Regularly communicate and connect with partners, experts, professionals, opinion leaders and related communities in local & global.


* Communicate and collaborate with Global and affiliate’s related teams to exchange ideas, information, knowledge, and implement in the marketing timely


* Report to BU leaders about sales & marketing activity progress, marketing plan, market evaluation based on competitor & market situation.


* Fulfill the tasks assigned by supervisor to achieve overall busin...