Academic Partner Channel Marketing Manager

Position Summary:
As the Channel Marketing Manager for Post-Secondary Academic Partnerships at Penn Foster, you'll play a crucial role in our mission to transform lives through accessible, skills-focused learning.

This pivotal position combines strategic marketing expertise with hands-on implementation to increase program enrollments through our network of college and community college partners.

Your work will directly impact thousands of students seeking career advancement while helping our partner institutions thrive in the competitive landscape of online education.

By optimizing our partnerships and driving enrollment growth, you'll be instrumental in expanding educational access and shaping the future of workforce development.

Essential Job Functions: 
•    Develop and implement effective marketing playbooks for academic partners, focusing on website optimization and digital marketing best practices
•    Collaborate with account managers to provide hands-on guidance and support to partners in executing marketing improvements
•    Create and deliver engaging presentations and training sessions on marketing best practices to partner institutions
•    Analyze partner performance data to identify trends, opportunities, and areas for improvement
•    Continuously iterate on partner marketing strategies based on performance data and market trends
•    Work cross-functionally with Penn Foster Group's marketing and product teams to leverage internal expertise for partner benefit
•    Monitor and report on key performance indicators, primarily average enrollments per academic partner
•    Ensure marketing strategies comply with education sector regulations and best practices

Knowledge, Skills, Abilities: 

Must-Have:
•    5+ years of experience in channel marketing, partner marketing, or related roles
•    Excellent communication and presentation skills
•    Proven track record of improving marketing performance metrics through data analysis and strategic implementation
•    Understanding of digital marketing principles and best practices
•    Strong project management and organizational skills
•    Familiarity with web analytics and SEO/SEM strategies

Nice-to-Have:
•    Experience in the education sector
•    Knowledge of Salesforce and HubSpot
•    Experience with marketing in regulated industries

Additional Qualities:
•    Self-motivated with capacity to work autonomously and make data-driven decisions
•    Adaptive and flexible approach to problem-solving
•    Ability to build and maintain strong client relationships
•    Willingness to travel 3-6 times per year for partner meetings or industry events

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, a...