Marketing Audience Strategy Lead-Vice President

Consumer and Community Banking Marketing Transformation is seeking to expand our team with a talented, data-driven, and relationship focused Strategy Lead who will guide the marketing audience vision.

As a Marketing Audience Strategy Lead on the Marketing transformation team you will report to the Marketing Audience General Manager within the centralized JPMC Marketing Transformation Office and will support the Chase, J.P.

Morgan and corporate brands.

You will be a strategy leader in the transformation office, you will need to understand the current state marketing/product/data ecosystems and target state requirements across key functions and lines of business (LOBs) to drive the audience modernization efforts.

You will assist in the development of interim and target state audience strategies.

You will partner with leaders across the firm to create initiatives and roadmaps across content, data, execution and martech that drive the realization of the firm's future state marketing vision of being customer obsessed.

Job Responsibilities:


* Support Marketing Audience Modernization across Consumer & Community Banking through partnering with Data & Analytics ("D&A\"), Line of Business Marketing Teams ("LOB MT"), Performance Marketing, Finance, Product, and Technology


* Assist in the development of a shared omni-channel vision for how we define, manage, and execute marketing audiences across platforms, channels, and products


* Draft strategic and executable plans, including timelines, resource requirements and dependencies for the creation of data features and foundational populations across Marketing LOBs to achieve target state Audience Definition and Management


* Partner with D&A Audience Management and Performance Marketing Execution to develop processes and controls to support target state Audience Definition and Management, including assisting in the identification, rationalization and prioritization of capabilities to achieve target state processes and controls in the campaign workflow solution(s) and coordinating campaign workflow solution roadmaps with overall Audience Modernization timelines


* Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact


* Assist with interim strategy development for managing audiences for existing campaigns as we work toward our target state solution, including interactions between, CDP, P&I and Sales Force Marketing Cloud


* Draft business cases for Audience Modernization efforts, including ensuring we are driving the economic value ascribed to key capabilities


* Develop communication plans for audience modernization

Required qualifications, capabilities and skills:


* 6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation


* Experience in driving marketing/digital transformation and change management within a large organization


* Ability t...