International Marketing Leader

International Marketing Leader

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The International Marketing Leader for Dry Bath Tissues (DBT) category is responsible for creating the mid-long term vision & strategy for the International Accountable Business Unites to mobilize against, in order to drive sustained and profitable growth of the category.

This role will set the standards for key strategic growth pillars such as brand positioning, innovation, portfolio/price strategy and value proposition.

Drawing synergies and standardisation between the markets where possible.

Key Responsibilities include: ​


* Support International Director in the development & implementation of the Intimate Care category vision & growth strategy/plan.


* Create the Mid/long term category vision & profitable growth strategy/plan, which inspires the organization and is actionable


* Lead direct reports & manage performance to deliver overall business objectives.

Building a high performance marketing team who are motivated to exceed targets while developing team capabilities & driving personal development/career progression


* Responsible for International DBT category P&L performance - working with ABUs, utilizing analytics and VoC to look for opportunities and risks


* Creation of compelling channel, customer (chooser) and end user (consumer) value propositions (products, product bundles, solutions) and supporting claim development


* Create a 1-5 year Innovation roadmaps and investment plan


* Accountable for cross-functional project leadership of innovation development to meet requirements for each stage gate, and deliver innovation targets through speed to market and scale.


* Accountable for Innovation Stage gate compliance for core innovations, and adhereing to Innovation guardrails put in place


* Lead overarching pricing strategy, aligned to portfolio strategy/architecture and provide strategic direction to support RGM in collaboration with RGM & ABU teams


* Own delivery of category sustainability and social impact goals via product design & innovation


* Drive learning plans in line with strategy and work with market research, intelligence and analytics to derive actionable consumer, customer and market insight and be the voice of the customer internally.


* Co-own Fuel to Grow category targets with ABUs & manage process for delivery with multi-functional team inc.

design to value & SKU/portfolio management process.


* Be a key contributor to Omnichannel Mark...