Marketing Analytics Manager

General Summary

The Marketing Analytics Manager is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.

Principle Duties and Responsibilities

1.

Works with the Director, Customer Marketing & Analytics, and Brand teams to support execution of strategic growth plans.
2.

Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
3.

Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
4.

Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
5.

Collaborates across departments to provide critical analyses, reporting or special project work.
6.

Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
7.

Works with Sales teams for preparation of key customer appointments, as needed.
8.

Leads category and sales channel research and custom database management.

 

Job Specifications

1.

Bachelor’s degree in Business Administration, Marketing or a related field and 7 or more years’ experience in marketing, category management, consumer insights; or MBA and 5 or more years’ experience performing market research preferred.
2.

Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods
3.

Proficient in data-driven decision-making and problem-solving skills.
4.

Strong understanding of consumer behavior, retail trends, and customer insights.
5.

Ability to convey stories using charts and graphs.
6.

Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
7.

Strong communication and presentation skills.
8.

Strong PC skills, with expertise in Microsoft Office Suite.
9.

Team player with the ability to collaborate cross-functionally.
10.

Results- and detail-oriented, curious, and driven to excellence.

 

 

Working Conditions

1.

Work is primarily performed in an office environment with periods of sitting at a desk working on a computer.
2.

May spend up to 10% of time on travel.

 

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Sales & Marketing