Marketing Manager

SUMMARY: 

The Marketing Manager will be responsible for planning, executing, analyzing, and optimizing marketing activities across various service lines.

The primary goals of this position are to increase awareness, expand/convert interest, and build pipeline.

The role will work closely with the regional sales team and go-to-market partners to execute events and demand generation programs.

You will strategically create plans with the right marketing mix of activities and best routes to market for the service line and geography.

Simultaneously, you will be hands-on to execute those plans, quarter over quarter.

You have comprehensive experience in marketing and are excited to join this fast-pace organization to contribute to our continued growth.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


* Formulate and implement regional marketing strategies, programs, and campaigns


* Build awareness and ensure consistency in Lexitas brand


* Represent all marketing functions in region, closely coordinating with business unit leaders


* Advocate for your region in the development of corporate marketing plans, assets, and resources


* Develop quarterly plans with regional sales leaders and top partners to build pipeline


* Plan, manage, and execute events in region, including seminars, account-based activities, email campaigns, webinars, and 3rd party events


* Support on-boarding and go-to-market planning with new channel partners


* Participate in quarterly business reviews with business partners to ensure alignment of plans and activities


* Manage pipeline achievement to meet quarterly goals


* Manage regional marketing budget, track activity results, and return on investment.


* Other duties as required.

COMPETENCIES, SKILLS AND ABILITIES:


* Knowledge and experience with modern demand generation and integrated marketing, knowing when to deploy each type of activity for maximum effectiveness


* Extensive experience in adopting and implementing national campaigns at a regional level, with a track record of exceptional achievement in field marketing for B2B companies


* Great communication skills; able to articulate product and solution information in the context of customer problems and business values


* Strategy to execution; must be enthusiastic about developing the plan, but also doing the work to drive results


* Experience with Salesforce.com and marketing automation solutions


* Understanding of service management, integration or enterprise application technologies


* Strong project management skills and ability to perform in fast-paced, high-energy environment


* Travel required, approximately 25% of the time



* Must be a positive team player and be able to communicate with team members.


* Ability to maintain confidential and ethical integrity.


* Strong attention...