Digital Marketing Analytics Manager

Digital Marketing Analytics Manager

Job Description

Digital Marketing Analytics Manager

Permanent, Full Time

Location: UK/ Walton Oaks

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

This role is responsible for using data, insights and reporting to drive digital marketing performance across EMEA, enabling our teams to identify and leverage opportunities to drive growth across EMEA.

In this role, your responsibilities will include but not be limited to:


* Responsible for working with the team to define KPIs, embed ongoing reporting and analysis of campaign performance, leading to recommendations for continuous improvement.


* Brings performance tracking and analytics perspective to campaign brainstorming and planning sessions, including identifying how dashboards and other reporting solutions can be leveraged to monitor and optimize activity.


* Responsible for creating and maintaining supporting marketing analytics and dashboard documentation, including playbooks, templates, and guidelines, to ensure consistent use of those tools within our marketing execution.


* Provides training, coaching, and guidance to the wider EMEA marketing team on the use of dashboards and other reporting solutions, helping them use those tools within their roles to improve performance.


* Feeds in suggestions for the development of standard work required to support the planning, execution, and measurement of campaign execution, with a particular emphasis on the role analytics and dashboards can play in uncovering trends and optimizing performance.


* Responsible for thought leadership -  identifying, evaluating and building a roadmap of emerging technologies and tools in the area of dashboarding and analytics, assessing their potential to enhance marketing strategies, operations, and performance.


* Responsible for collaborating with DTS (digital technology) to integrate marketing systems and data with other enterprise systems, ensuring smooth data flow and cross-functional alignment.


* Partnering with agencies to ensure correct tagging of campaigns and activities to enabled accurate reporting

About Us 

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the ...