Analista Pleno de Marketing

Description

Kenvue is currently recruiting for:

Marketing Analyst - Afirmativa PCD

This position reports into an IT Manager and is based at São Paulo/SP - Brasil.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What You Will Do

The Tylenol Marketing Analyst is responsible for leading the brand and market diagnosis, executing the brand strategy across different touchpoints, suggesting improvements and efficiencies to the plan and collaborating with key stakeholders.

As a Marketing Analyst, you will also review marketing presentations and follow-up activities.

Key Responsibilities

Develop and execute innovative marketing campaigns for Tylenol in alignment with the brand's overall strategy.

• Collaborate with cross-functional teams to ensure successful execution of marketing initiatives.

• Identify and analyze market data and trends to inform marketing strategies and tactics.

• Manage budgets and timelines for marketing campaigns.

• Support on development and execution of communication campaigns integrating various stakeholders including communication and media agencies.

• Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

• Stay up to date with industry trends and best practices to continuously improve marketing efforts.

• Execute market business plans aligned with the company's objectives.

• Monitor local market trends, competition, and customer needs using available data and personal/team knowledge to identify new opportunities.

• Review marketing presentations and follow up activities to build market level awareness and adoption.

• Develop key partnerships across a wide range of stakeholders, including Finance, Supply, Trade, Franchise, E-Commerce, Medical Affairs, P&D and Regulatory

What We Are Looking For

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Advanced English

• Experience with data analytics tools (CUP, IQVIA, Nielsen, Tableau, etc),

• Previous experience in marketing, with a focus on OTC and/or CPG products.

• Strong project management skills and ability to manage multiple projects simultaneously with an owner mindset.

• Excellent communication and c...