Global Marketing Communications Manager

The Global Marketing Communications Manager will be instrumental in the development and implementation of branding and direct marketing campaigns.

This individual will serve as a strategic partner to the Product and Commercial teams by guiding demand generation efforts, developing content, and creating sales collateral for a highly technical, B2B business.

The ideal candidate will be well versed in advertising, digital marketing, marketing analytics and event planning on a global scale.

If you are energized by being a creative taskmaster and collaborating with a global team to achieve big commercial wins, then this is the right role for you.

Detailed Primary Responsibilities:


* Build annual, quarterly and monthly campaign plans including, goal setting, results tracking, budget requirements and resource demands.


* Select and maintain tools in the marketing technology stack including marketing automation, campaign analytics, websites, landing pages and CRM lists through internal and external technical support teams.


* Plan and coordinate live and virtual events around the globe in collaboration with regional commercial teams.


* Lead content marketing efforts with internal and external technical thought leaders through blogs, social media, videos and industry-specific media channels.


* Lead annual and quarterly campaign ideation and brainstorming sessions with cross- functional teams to generate campaign themes, personas and content ideas.


* Curate marketing assets for the sales team, promote their availability and update as needed.


* Ensure consistency in brand image and messaging across all internal and external communications.


* Manage execution through external marketing firms, media partners, industry thought leaders including selection of optimal partnerships

Education & Experience:


* Bachelor's degree is required.


* Minimum of five years of experience in Marketing, Product Management and/or Communications roles.


* Cross-functional project planning and management experience is required.

Agile marketing experience is strongly preferred.


* Experience with Microsoft Dynamics Sales and Marketing is highly desired.


* Demonstrated proficiency in Microsoft Office is required.


* Experience executing promotional campaigns in regions outside of North America is highly desired.


* Certificates demonstrating continuous learning and expertise are preferred.

Other:


* Travel required up to 15% domestic and international - must have and maintain a passport.


* Hybrid work schedule with minimum 3 days per week in office.


* Participation in video and teleconferences that may occur earlier or later than normal working hours.

Compensation:


* A competitive compensation package will be designed that includes annual salary and performance bonus opportunity.

Disclaimer: The above information in this description has been designed to show the general nature and level of...