Digestive Brand Manager – Self Care

Description

Kenvue is currently recruiting for:

Digestive Health Brand Manager - Self Care

This position reports into Marketing Director and is based at Sao Paulo.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What you will do

The Digestive Health Brand Manager is responsible for developing new concepts and approaches for professional and consumer advertising and promotional plans, performing sales and competitive analysis, monitoring implementation of brand strategy, overseeing market research and test market activities, and establishing partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises.

As the Specialist, you will be considered an expert in the field within the organization and will be responsible for building inroads with key customer relationships and partnerships for market development and enhanced competitive market share:

Key Responsibilities

• Develop and execute innovative marketing strategies to promote digestive health products

• Collaborate with cross-functional teams to ensure brand consistency and maximize brand exposure

• Analyze market trends and consumer insights to identify opportunities for growth and differentiation

• Manage budgets and timelines for marketing campaigns and initiatives

• Lead the development of creative content for various marketing channels, including social media, email, and website

• Monitor and report on the effectiveness of marketing efforts, making recommendations for improvement as needed

• Develop and execute innovative professional and consumer advertising and promotional plans in alignment with brand strategy

• Perform advanced sales and competitive analysis to identify market trends and opportunities

• Monitor and adjust brand strategy as needed to ensure consistency with overall product strategy

• Guide advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing and pricing

• Analyze key performance indicators and financial reports to suggest improvements

• Oversee extensive market research and test market activities to inform product criteria and characteristics

• Establish partnerships with medical societies, opinion leade...