Media Strategy & Deployment Lead

Media Strategy & Deployment Lead

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

A media & digital native, you will lead the development and execution of breakthrough media strategies across Consumer IFP with a focus on PESO integration, including biddable media set-up and optimisation to drive efficiencies through our media partners.

You will work closely with Content teams, to ensure we are optimizing our brand messaging and media to deliver robust effectiveness driving business impact across a multi-market organization.

Key Responsibilities include: ​


* Set strategic guidance for IFP Consumer on media investments across ABUs dependent on size, priority and business objectives


* Partnering with Agency Partners, Creative & Comms & ABUs to create breakthrough plans, driving incremental impact


* Building channel plan recommendations for consumer brands


* Driving a performance mindset in team and with ABUs/markets, to optimize media strategy


* Working with agency partners to ensure adherence to the strategy and appropriate execution


* Responsible for budget & planning in partnership with ABUs


* Own PESO planning, in partnership with Creative & Comms, ABUs as well as Digital Experience to ensure our Campaigns and Consumer Journeys are integrated


* Able to balance the value of our PESO media via longer term MMM


* Own day-to-day relationship between KC and PESO media agencies, ensuring we realise their value and drive strategic growth long-term


* Comfortable working analytics, identifying incrementality areas for growth

​

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark. 

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven...