Group Manager, Category Strategy Development

Group Manager, Category Strategy Development

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

Strategy: Planning and Execution


* Lead and manage the forecasting process on a category level


* Creation and execution of annual trade marketing programs to support commercial and brand objectives


* Recommend clear and specific DPSM strategy for each category by understanding business objectives, and translating them into a DPSM channel roadmap for Sales execution in different retail environment formats (MT, GT and Ecommerce)


* Participate in target setting and delivery of value market share for each category, brand and channel


* Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively


* Enhance brand’s activation by ensuring that all Sales/Customer insights are incorporated into the company’s planning process


* Recommend builds on the Trade Investment guidelines in accordance with business objectives, performs top-line allocations and reviews planned Trade Investment


* Support development and implementation of national and/or account-specific promotional programs/key events


* Regularly perform post-promo analysis on key programs

Analytics: Actionable Insights


* Utilizes information from a range of sources (e.g.

Nielsen, Shopper Research, Customer Scan Sales, Ecommerce Platform) to understand market trends, competition, customer strategy and brand strategy


* Build DPSM gap analysis and work with Sales to develop/agree on clear, specific plans for corrective action

Category Management: Category Expert


* Understanding and presenting market/consumer/category trends to key customers


* Lead category management and planogram strategy/execution in line with business objectives

Operations: Flawless Execution


* Flawlessly execute NPD launches to gain maximum distribution and consumer engagement


* Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation


* Partnering closely with the field sales team and with other cross- functional teams (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy has context menu

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

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