Crane Sales Manager

Overview

Responsible for managing assigned sales territory and ensuring the Company's products and services are effectively marketed and sold in order to meet sales volume and market penetration objectives and achieve maximum sales profitability and growth.

This position will be responsible for building a crane sales team as well as effectively selling and renting new and used cranes.

Drive the development and maintenance of new customers, while ensuring consistent and seamless customer service through operations.

As a crane subject matter expert, provide product training to other sales representatives.

Responsibilities



* Supervise Sales Representatives and direct overall assigned territory sales activity.


* Select, train, assist, advise, and motivate sales staff.

Establish work standards and evaluate sales staff’s performance.


* Hire, counsel, and discharge sales staff as necessary.


* Establish sales areas, quotas, and goals for Sales Representatives.


* Make calls on customers with Sales Representatives.


* Analyze sales records and trends in relation to goals and objectives and competitive activities.


* Recommend and implement corrective action as necessary.

Monitor projected sales and determine profitability.


* Monitor and manage product development, vendor interaction, and product performance for assigned product lines.

Gather feedback on assigned product lines.


* Consult with various departments to secure information on equipment and customer specifications.


* Oversee the actual distribution of a product or service to the customer.


* Prepare sales forecasts, budgets, quotas, or other projections as required.


* Analyze sales statistics gathered by staff to determine sales potential and inventory requirements for products and services, and monitor customer preferences.


* May make personal sales calls on major accounts, or prospects.


* Consult with potential customers regarding equipment needs and advise customers on types of equipment to purchase.


* Monitor and communicate to senior management economic factors, competitive factors, and other developments affecting assigned territory, with recommendations for improvements as necessary.


* Monitor day-to-day problems of Sales Representatives as indicated by call reports and personal discussions and follow up to assure solutions are achieved.


* Conduct sales and informational meetings with sales staff.


* Handle customer service inquiries or orders that are beyond the expertise of the sales staff, such as pricing issues, alternative pricing on products or services, pricing concessions, scheduling processes, discount pricing, quoting, and costing, and reviewing credit issues.


* Resolve customer complaints regarding sales and service.


* Approve budget expenditures.

Manage monthly travel, entertainment, and other expenses for the assigned territory.


* Represent Company at trade association m...