Public Relations Program Manager

Nemours is seeking a Program Manager, Public Relations to join our Nemours Children's Health team in Wilmington, DE.

Nemours Children's Health has embarked on a bold strategy to redefine children's health to create the healthiest generations of children.

This strategy is uniquely intertwined with our new brand designed to articulate how Nemours is advancing the health of children by going 'well beyond medicine.'

Reporting to the Director of Enterprise Public Relations, the Public Relations Manager helps to lead strategic communications across Delaware Valley targeting the media, patients, policymakers, donors and the general public to elevate and manage the reputation of Nemours and its associates.

This individual must be a self-starter with a panache for identifying and packaging compelling stories that gain national and regional attention.

In addition, this role will help drive thought leadership by supporting Nemours-owned content and securing third-party platform opportunities.

The role requires an understanding of how to create and drive key messages through traditional media relations, thought leadership, digital content creation, award nominations and other tactics as identified.

The candidate should possess an aptitude for building internal and external relationships, and have an excellent track record in placing stories nationally, in the Philadelphia region, and in Delaware.

The program manager's primary focus will be clinical areas within the hospital, as well as promoting content from the company's consumer-facing website, Nemours KidsHealth (KidsHealth.org), with the goal of story mining differentiators that can lead to opportunities for national and regional recognition.

This role will be situated within the Public Relations team within the Marketing and Communications Department.

This individual would work closely with the social media, internal communications, and marketing teams within the department.

It will be based at the communications office near Nemours Children's Hospital, Delaware.

While some remote work is acceptable, the PR Program Manager is required to facilitate all on-site media interviews and PR events.

Essential Functions

1.

Employ a keen sense of what 'makes' a great story that can influence and educate key audiences including the media, patients, policymakers, donors, and the general public, underscoring Nemours as a leader in pediatric healthcare.

2.

Experience and track record in promoting healthcare innovation with an understanding of the scientific process, and the ability to effectively cultivate relationships with Nemours researchers, clinicians and other stakeholders to extrapolate the positioning and key differentiators in order to secure national media coverage and thought leadership.

3.

Possess relationships with the national consumer health media, as well as health and business in Nemours' key markets in the Delaware Valley.

4.

Aptitude for strengthening existing and cultivating new relatio...