Senior Manager, Product Communications & Public Affairs, Pulmonary Hypertension

We are seeking a Senior Manager, Product Communications & Public Affairs, Pulmonary Hypertension.

The position will be based in Titusville, New Jersey.

Johnson & Johnson is a leader in the field of pulmonary arterial hypertension (PAH), building on a legacy of more than 20 years.

Our portfolio of PAH treatments covers all foundational and guideline-recommended pathways.

Position Summary

The senior manager is responsible for the development of external integrated communication and public affairs (C&PA) strategies to support our Pulmonary Hypertension portfolio of products, primarily UPTRAVI, OPSUMIT, and OPSYNVI, as well as developing relevant content about diagnostics and treatment persistency to help bring awareness to this rare disease.

In this role, the senior manager will focus on accelerating growth for the PH portfolio, further strengthening and differentiating the portfolio's value proposition, and reaching patients and key stakeholders in meaningful ways through earned and social media.

A critical part of the role will be implementing business objectives and strategies behind our core products, from communicating scientific data to the HCP community to developing strong disease awareness campaigns that reach key stakeholders via direct-to-patient communication efforts.

The work also involves issues management, and communications around public policy matters and consumer access.

This role will serve as a strategic communications partner to the Vice President, Medical Affairs, as well as the Director of Marketing, and report to the C&PA Leader for Pulmonary Hypertension.

The senior manager will also partner with the marketing team on a signature unbranded awareness campaign and lead on strategy and content development for our PH social media communities across Facebook and Instagram to drive education and engagement in partnership with patient advocates.
Core Responsibilities

Develop and implement innovative communication and public affairs strategies and programs in support of brand business objectives for UPTRAVI®, OPSUMIT®, OPSYNVI®.

Build stakeholder trust through proactive advocacy efforts, with a key focus on engaging and supporting the patient advocate communities in PAH.

Proactively drive business and Enterprise outcomes by identifying and applying key outcomes metrics to communication practices, and provide insights that drive confidence, integration and alignment.

Partner closely with Marketing and Strategy & Insights Center of Excellence to develop metrics and assess impact.

Identify potential brand-related issues and develop proactive issues-management strategies.

Build understanding of current issues in the environment affecting businesses and brands; in partnership with Public Affairs colleagues, develop and implement public affairs strategies that inform and shape belief, action, behavior, and advocacy to shape the external environment.

Serve as strategic counselor to business unit leaders on external and in...