Brand Strategy Marketing Manager

Recipe for Success

 

Reser’s is the leading provider of fresh refrigerated foods for the supermarket and food service industries.  Family owned and operated, Reser’s has been a proud sponsor of good times at picnics, BBQs, and affordable family meals since 1950.  Reser’s family of brands include Reser’s American Classics, Main Street Bistro, Don Pancho, and more.  Reser’s operates facilities in the US, Mexico and actively supports the communities it serves.

 

Benefits and Culture

 

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.  Reser’s offers choices whenever possible because we recognize the diverse and ever-changing needs of our employees.  Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

 

We strive to be Employer of Choice.  As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.  

 

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

 

Job Summary

The Brand Strategy Manager drives brand growth in the assigned categories, owned, and private brands.

Responsible for developing the short and long-term marketing strategy, annual marketing plans, and executing projects and initiatives which support growth and meet goals.

 

Essential Position Functions: 

• Overall accountability for category and brand volume and share objectives.

• Collaborates and leads cross-functionally to ensure the brands remain relevant to consumers, drive profitable corporate growth, and ensures that all activities support the brand positions.  

• Collaborates with Director, Brand Strategy to lead the development of brand positioning.

Utilizing consumer insights, a deep understanding of the category and competitive landscape, company goals, and relevant operational factors, collaborates on development of the long-term marketing strategy for assigned category and all associated brands.

• Leads the strategy for consumer-relevant, annual marketing plans for all brands within assigned category which contribute to topline sales, margin and brand health objectives while remaining tightly aligned with brand position and guardrails.  

• Leads the lifecycle strategy and coordinates with Associate Product Manager on new product development from ideation to launch of new and existing products, working closely with sales, regulatory, research & development, manufacturing, creative and financial teams.

• Leverages working knowledge of consumer, category and brand and continually identifies and recommends business-building initi...