Manager of Media Relations

Job Description

Manager of Media Relations

Stevens Institute of Technology invites applications for the position of Manager of Media Relations to advance its reputation and impact through earned media.

The successful candidate will be either an experienced media relations professional with a track record of excellence in media relations, as demonstrated through volume of secured placements and high-impact stories, or a journalist with an extensive network of contacts, a keen sense for compelling news and a portfolio of work that reflects comfort with a broad range of subject matter.

Experience in higher education is a plus.

Reporting to the Director of Public and Media Relations, the Manager of Media Relations will work with faculty members, university leaders, communications professionals across campus, colleagues from the Division of University Relations and agency partners to advance Stevens’ reputation through high-profile media placements.

This role maintains regular contact with national, local and trade media to place stories about the university, students’ experiences and outcomes, research innovations and faculty thought leadership, including in the areas of artificial intelligence, business and finance, energy and sustainability, health and medicine, quantum science and engineering, urban and coastal resilience and the value of a technology-infused education.

Responsibilities:


* Maintain and enhance relationships with members of national, regional and higher education media to pitch stories and to arrange interviews with experts


* Develop and maintain media lists and target journalists for particular topics


* Manage multiple ongoing media requests and respond quickly to incoming inquiries from reporters; liaise with faculty members to coordinate interviews and confirm quote accuracy


* Draft media materials including press releases, key messages, talking points, media advisories, Q&As and fact sheets


* Cultivate and nurture relationships with faculty and university leaders to develop awareness of these individuals’ strengths and areas of interest


* Collaborate closely with content managers, social media managers, visual storytellers and other key stakeholders across campus to identify experts who can address emerging issues in the news


* Proactively mine for original content to uncover compelling and differentiating stories within the university, pitch new topics weekly, monitor agency pitching efforts and maintain a database of pitching activity


* Respond to developing news stories and proactively conduct outreach and serve as the primary contact at Stevens for journalists, news outlets and digital media resources


* Stay ahead of current events, higher education news and trends to identify potential media opportunities


* Fully leverage Meltwater to target media outlets, issue releases, track press coverage and facilitate analytics and reporting


* Update the universityâ€...