Senior Manager, Social Media - Power Systems & Services
Description
• Be trained and master all Schneider Electric social media practices and platforms
o Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc
o Develop familiarity and comfort with all SE platforms and tools
o Actively participate in SE social media community meetings
o Stay up to speed on all social media developments from global team, global marketing
o Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams
• Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication
o Their training and mastery of all SE social media practices and platforms
o Their building and maintenance the PS&S Global Marketing team's social media calendar and repository
o Their execution and publication of Social Post, Blog post, and Video Publication
o Their Advocacy platform work
o Their Reporting tasks
o Their content creation activities and methods
o Their contribution to newsletters and highlights
o Step in to perform publication and execution during any absence of Social Media Specialist
o Be prepared and available to support with social media execution and programming yourself as necessary
• Define and own social media strategy
o Define social media objectives under context of communication, campaign, business, and division objectives.
o Build and activate a social media strategy per campaign and overall PS&S division (not just tactics and calendar) that supports the individual PS&S global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.
o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders
o Be the Single Point of Contact and internal ambassador of PS&S social media.
Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team
o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary
• Take Responsibility for Social Media Performance
o Align to and support the creation of social media KPIs
o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions
o Operate with an attitude of iterative performance improvement
o Make our social media social - increase engagement, interaction, conversation
o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.
• Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team
o Build and exec...
- Rate: Not Specified
- Location: Bangalore, IN-KA
- Type: Permanent
- Industry: Finance
- Recruiter: Schneider Electric
- Contact: Not Specified
- Email: to view click here
- Reference: 00935F-en-us
- Posted: 2024-10-08 08:12:55 -
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