Brand Manager (US Poultry)

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

This position is responsible for leading and developing marketing strategy for the US Poultry Intestinal Integrity Portfolio which includes total I2 portfolio of chemicals, ionophores and nutritionals.

This role will work collaboratively within the US Poultry marketing team, global Poultry marketing team and US commercial Poultry team as needed.

Your Responsibilities:


* Develops marketing strategy and customer objectives from the brand plan.


* Manages budgets and creates forecast—participates in S&OP process.


* Acts in accordance with marketing compliance and plays an active role in knowledge transfer to commercial teams.


* Leads and executes strategies/brand plans—Works to execute local portfolio strategy (with Sales), and creates and delivers pricing, profitability and promotional guidance.


* Metrics/Measurement—Tracks KPIs and metrics and connects with CBT to provide shared learnings, feedback, and questions.


* Ensures brand plans/positioning and playbooks are executed accurately with the US Poultry market.


* Participates in/facilitates relevant local research being conducted.


* Gathers and funnels data and insights from customer interactions, local database, competitive information.


* Launch preparation –supports planning, development and execution of marketing launch plans within US portfolio.


* Supports US commercial evaluation and prioritization of new R&D and BD&L projects in conjunction with cross functional partners.


* Marketing Campaign execution—Executes brand implementation plan, Marketing Mix decisions, media planning and agency management.


* Works with other stakeholders—Understands and seeks to influence guidelines, regulations or access issues, influences sales cycle processes and Sales force alignment and education, executes local KOL program and launch programs.


* In collaboration with Customer Insights and Analytics establishes brand/category dashboards by identifying and tracking brand health and performance KPI deduced from primary and secondar...