Brand Manager, Omnichannel Marketing

Brand Manager, Omnichannel Marketing

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs.

From emerging eCommerce shopping platforms to significant advancement in retailer digital media, CPG shopper marketing is an exciting landscape of innovation.

The role of Brand Manager, Shopper Marketing Walmart, (individual contributor) plays a key role in accelerating Kimberly-Clark’s engagement with shoppers.

The Brand Manager guides our critical agency partnerships and implements new measurement approaches.

In this exciting role, you will influence across key stakeholders to ensure “win-win” partnerships between retailers and Kimberly-Clark.   

In this role you will:


* Lead in delivering the annual omni-channel marketing plans for Kimberly-Clark at Walmart


* Activate, analyze and optimize Search and Display Media on retailer sites: develop strategies, plan, allocate budget, and drive execution and analyze and optimize for performance


* Influence retailer media teams to develop customized products / media properties that help deliver brand / category strategies


* Lead the development and execution of differentiated, omni-channel Shopper Marketing with Walmart across retailer assets, including digital product content, retailer media and personalization programs, and fulfillment option programs


* Build strategic relationships and acts as Marketing liaison to Walmart, understands priorities, process & requirements, share thought leadership, drive program sell-in


* Partner with Sales, Insights and Digital teams to identify barriers and opportunities with Walmart, in order to develop win-win programs for brands, shoppers and Walmart


* Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category Leadership and other functions to support Joint Business Planning and program execution


* Analyze data and communicate about marketing program impact, lessons learned and ideas for continuous improvement


* Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute analytical plan and achieve program success metrics

About Us
Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, mill...