Marketing Specialist

Marketing - Content Specialist

For more than 130 years, companies around the world have depended on Intertek to ensure the quality and safety of their products, processes and systems.

We go beyond testing, inspecting and certifying products; we help customers improve performance, gain efficiencies in manufacturing and logistics, overcome market constraints, and reduce risk.

We've earned a reputation for helping our customers increase the value of their products, gain competitive advantage, and develop trusted brands.

Through our services we help our clients to minimize the adverse health and environmental impact of their products and processes for the benefit of society as a whole.

The Content Specialist is responsible for developing customer and industry-facing content across multiple platforms and formats to drive brand awareness, thought leadership, leads, sales, client engagement and client retention.

This person will serve as the primary content writer to support strategies and tactics outlined by annual marketing plans with a strong focus on developing content for the Intertek website, sales collateral, events, advertising campaigns, new service offerings, expert articles, internal programs, and direct marketing initiatives.

This person will work closely with the Public Relations Manager, technical experts, and business line Marketing Managers to identify areas of opportunity by monitoring trade media coverage and industry trends, and create and execute effective marketing communication content and programs that build the Intertek brand, position the company as an industry leader, and support the sales process.

The ideal candidate has exceptional writing skills and expertise in finding the best opportunities to provide meaningful content at the right time, place and using the right platforms to maximize its consumption.

RESPONSIBILITIES INCLUDE:


* Mapping a content strategy that supports and extends marketing initiatives, short- and long-term, to best achieve marketing objectives


* Developing and managing an editorial/content calendar throughout the organization


* Leveraging market data to develop content themes and executing a plan to educate clients and prospects about the Intertek brand and our service portfolio


* Operating as an arbiter of best practices in grammar, messaging, writing, and style


* Ensuring consistent brand messaging across all marketing tactics and mediums


* Integrating content activities within marketing and social media campaigns; researching and refining methods for scheduling or featuring content at optimal times; defining content distribution during stages of the buying cycle to nurture leads


* Developing standards, systems and best practices for content creation, distribution, maintenance, retrieval, and repurposing that streamline the production of high-quality content; develops and manages content library and content governance process


* Conducts ongoing usability t...