WinField United Sales Representative

WinField United Sales Representative

The WinField United Sales Representative (Internally referred to as a Sales Development Manager) serves as a direct partner and coach to our customer-owner's top 1000 retail sellers to expand the retail seller's competencies and selling skills.

Responsibilities include daily direct farm-gate calls in partnership with the retail seller.

This is a remote position supporting customers within Nebraska (Ogallala area).

The successful candidate would be expected to be located in that geography.

Area of Responsibility

60% Sales Generation


* Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services


* Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions


* Utilizes pre-call planning tools and approach


* Relies on agronomy or services experts for technical knowledge as needed


* Records all relevant account details in the CRM software (Salesforce)

40% Strategy Execution


* In partnership with top retailer sellers, executes by using tools such as the Master Alignment Plan (MAP), Farmer by Farmer (FxF) Plan, R7, FFT and ACRE sprints.

Measures and monitors progress against plans.


* Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers


* Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms


* Supports the retail seller in Answer Plot and post-harvest meetings


* Coordinates with local manufacturer representatives


* Implements MAP with retail sellers


* Manages discretionary and insight trial seed

Responsible for the following Key Performance Indicators (KPI's):


* # of Retail Seller Coaching days


* Sales and growth targets


* Gross margin


* Strategic imperatives

Required Qualifications:


* Bachelor's degree in agriculture or business-related field plus 3-5 years of industry or direct sales experience; or an equivalent of 7-9 years of proven work experience in industry or direct sales.


* Ability to s ee the "big picture" of the organization and the farmer's operation


* Understands how the key drivers of the business relate to each other and work together to produce profitable growth


* Proactive communicator with exceptional written, verbal, and formal presentation skills


* Trustworthy with a strong level of personal commitment


* Ability to coach and mentor others by suggesting improvements and leading change


* Ability to make sound decisions and complete tasks in a fast-paced work environment


* Ability to work independently and manage productivity


* Experience d...