Marketing Analytics & Operations Manager

Your Job

INVISTA is seeking a Marketing Analytics & Operations Manager (MAOM) to join their marketing team in Kennesaw, GA.

This role will support the CORDURA® Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for apparel and gear.

They are trusted by leading brands and even used by militaries for protection.

We are looking for a highly analytical, strategic, and tech-savvy Marketing Analytics & Operations Manager to join our dynamic marketing team.

This role will focus on providing strategic guidance to the business and the team on how to optimize Salesforce to enable sales teams, drive better business insights, and enhance reporting.

The MAOM will also be responsible for analyzing marketing data, managing marketing operations tools, and optimizing our marketing technology stack to drive data transparency and actionable insights.

A successful applicant would be a strong strategic thinker with a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution.

What You Will Do


* MarTech Strategy & Enablement:



* Provide strategic guidance on the utilization of Salesforce to enable sales teams and enhance their effectiveness


* Lead and manage a team of Salesforce developers and administrators


* Develop and implement best practices for Salesforce usage to gain better insights into business activities and reporting


* Oversee the customization, development, and maintenance of the Salesforce instance



* Marketing Operations:



* Strategize and manage marketing operations tools to optimize lead nurturing and account-based marketing


* Implement and refine processes for marketing automation, lead scoring, and campaign execution within technology systems


* Collaborate with sales and marketing teams to ensure alignment and effectiveness, utilizing data and reporting



* Data Analysis & Reporting:



* Analyze marketing data to provide actionable insights and recommendations


* Develop and maintain dashboards and reports to track marketing performance metrics


* Measure the effectiveness of marketing campaigns and activities on ROI using Marketing data



* Marketing Technology Management:



* Oversee the marketing technology stack, ensuring all tools are effectively integrated and utilized


* Evaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integration


* Provide technical support and enablement for marketing technology users



* Collaboration & Communication:



* Provide day-to-day oversight and management of a team, ensuring projects and tasks are completed on time, within scope, and aligned with business objectives


* Work closely with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goal...