Programmatic Media Trader

Your Job

GP is seeking a highly motivated and experienced Programmatic Media Trader to join our Programmatic Media team.

A programmatic media trader is responsible for managing and optimizing programmatic advertising campaigns across multiple channels, including display, online video, connected TV, and other emerging channels.

The ideal candidate should have an interest in learning programmatic advertising, including real-time bidding, audience targeting, and optimization strategies.

In this role, you will be responsible for managing programmatic campaigns.

You will work closely with the Integrated Media Team & media agency to develop and execute programmatic strategies that drive business results

What You Will Do


* Develop and execute programmatic strategies that align with business objectives & KPI's


* Setup and launch campaigns across multiple programmatic channels, including display, OLV & CTV


* Analyze campaign data to identify trends and opportunities for optimization, with an emphasis on effectiveness goals, investment efficiency targets, pacing to plan, and driving quality impressions


* Ensure campaigns are correctly tagged & trafficked while conducting QA on campaigns and identifying issues before pushing live


* Troubleshoot technical issues with campaigns, DSP & media partners, ultimately managing through resolution


* Manage campaign delivery based on investment, CPM & impression goals as well as other KPI's


* Share weekly campaign pacing reports & path forward recommendations with Integrated Media Team, Brand Building Team & Media Agency during weekly status calls


* Mine campaign data for detailed insights that can translate into actionable next steps on how to optimize across programmatic tactics & partners


* Collaborate closely with Yahoo DSP, The Trade Desk, Amazon Advertising and other programmatic partners on what's working & not working with their platforms and areas of opportunity to improve their platforms to help GP sell more, get paid more, or eliminate waste


* Partner with IMT, BB & OMD to develop audience targeting strategies and identify new data sources that can improve targeting capabilities


* Manage programmatic advertising investments, including working dollars & non-working spend


* Collaborate with cross-functional teams to ensure programmatic campaigns are integrated with broader marketing initiatives


* Stay up-to-date with industry trends and best practices in programmatic advertising

Who You Are (Basic Qualifications)


* Bachelor's degree


* Experience with Microsoft Office


* 1 year of work experience


* Analytical experience


* Experience learning new software

What Will Put You Ahead



* Bachelor's degree in marketing or STEM-focused field


* Experience with ad tech platforms such as DSP's, SSP's, ad verification and ad servers

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