Brand Building Leader – Towel and Napkin

Your Job

We are currently seeking a Brand Building Leader for the Retail Towel & Napkin Brand team based in Atlanta, GA.

This position will primarily be responsible for leading the iconic Brawny® brand equity-building strategies to increase long-term value and market share.

The secondary responsibility will be to provide oversight and strategic support for Sparkle®, and Vanity Fair brand-building efforts.

The ideal candidate is a self-starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods.

This position is also expected to serve as a key member of the Towel & Napkin leadership team and help build organizational capabilities around brand-building.

The role reports to the VP/GM of Towel & Napkins and will supervise a team of 2 direct reports.

What You Will Do


* Develop and implement marketing strategies and commercial activations that meet key business objectives by developing and executing communications, marketing content, and other brand-building initiatives


* Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns


* Create strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches


* Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment


* Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking


* Develop annual Integrated Marketing & Communication Plans for Brawny® and oversight for Sparkle®, and Vanity Fair


* Manage key agency relationships, SOWs, and optimize non-working spend


* Lead strategy for quality and consumer affairs, our most important brand-consumer touchpoint.

Ability to work with variety of stakeholders across brand, manufacturing, operations, consumer affairs, and analytics


* Supervise, coach, and help team of direct reports self-actualize

Who You Are (Basic Qualifications)



* Bachelor's Degree or higher


* Background & understanding of CPG or retail industries

What Will Put You Ahead



* MBA


* 7+ years of marketing and overall business experience


* Experience leading successful brand campaigns and commercial activations

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter a...