Product Communications Specialist (LA)

About Subaru

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

Position Summary

Primary source for media relations via press fleet, as well as product-specific press release and media kit creation.

Interfaces with journalists by providing opportunities for them to experience the Subaru brand through test drives and delivers product information.

Reviews articles and product reviews and responds as needed to statements that relate to Subaru and the positioning of its products.

Oversees national press vehicle fleet, including product placement fleet and placement proposals for non-paid vehicle appearances in TV, movies, etc.

Maintains active relationships with automotive media located on the West Coast.

Major Responsibilities


* New Media Relations: Coordinate SOA's media relations, including the monitoring of Subaru media and coverage on the internet and social media.

When appropriate, works with SOA Corporate Communications and various departments to actively respond to comments and issues within policy guidelines.


* Public Relations (PR): Acts as SOA's national press information contact along with the Subaru Product PR Department focusing on the West Coast.


* Media Contact: Establishes and maintains relationships and serves as a media contact for Subaru on the West Coast and as needed nationally.

Attends press functions, meets journalists, and performs walk-arounds to help promote Subaru brand and products.


* Press Kit Fulfillment: Coordinates media requests in conjunction with Product PR Manager and works with Product Management Department on press information accuracy.

Develops and produces the press materials along with Product PR Manager.

Assists with writing and proofreading.

Edits photos as needed.

Press Coverage: Forwards relevant, noteworthy or important coverage or commentary to the Product PR manager for review.


* Special Events: Assists with development and implementation of public relations events both regionally and nationally.

Maintains and upd...