Marketing Personalization-Optimization Manager-Executive Director

Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business.

Guided by our overarching brand strategy and business partners' objectives, we lead channel innovation, enablement, execution, and investment optimization to drive our shared performance goals.

As a Marketing Personalization and Optimization Manager on the Performance Marketing Channel Strategy & Optimization team, you will be responsible for prioritizing, coordinating and delivering on the key deliverables and milestones to enable our target state vision for owned channel optimization via the Personalization & Insights (P & I) platform.

You will partner closely with the Personalization & Insights Product and Modeling teams as well as with the lines of business (LOBs) to guide the requirements and core experiments.

You will partner with leaders across the firm, including your Marketing Audience General Manager counterpart, to create initiatives and roadmaps across data, personalization, optimization, execution and Martech that guides the realization of the firm's future state marketing vision of being customer obsessed.

Job Responsibilities:


* Partner across Personalization & Insights Product, Data & Analytics, and Lines of Business to expand and refine the testing and experimentation roadmap, guide prioritization decisions to accelerate path to optimization target state and clearly communicate strategy, test scope, plans, and outcomes to Lines of Business to ensure alignment and support


* Collaborate across the CMO teams to understand represent their respective business requirements and consult on resource allocation to accelerate initiatives aligned with target state


* Continue to lead consensus among the leadership team in defining optimization variables in Personalization & Insights product and ensure the model hierarchy architecture is configurable to allow for a re-prioritization of these factors.


* Identify and address gaps between agreed-upon optimization variables, existing models, and data products within Finance & Product


* Identify gaps in data availability, timing and access needed to build, run and test models used in Personalization & Insights product and across Marketing


* Develop an interconnected strategy between audience targeting and omni-channel optimization, accounting for segmentation and journey-based strategies


* Evaluate and reach consensus on time horizons utilized for performance metrics and measurement of value and customer relevance (Time in App, etc.) metrics across Lines of Business


* Increase the granularity of economic evaluations, such as multi vs.

single product, the value of engagement messages over time and how economics correlate with customer relevance scores


* Coordinate roadmaps to achieve the phased approach of constrained optimization, including establishing recurring routines for reviewing and validating key inputs into the optimization function (eco...