Senior Associate, Media Operations

ABOUT US:

The Knot WorldWide is the nation's leading technology company serving the $100+ billion wedding, corporate, and social events industry.

Simply put: We connect people with great merchants and help event merchants build their businesses.

We are also a GREAT PLACE TO WORK!

The Knot WorldWide is seeking an energetic, enthusiastic, highly quantitative Senior Media Manager to lead consumer growth across both paid and affiliate acquisition efforts across The Knot and WeddingWire brands.

Responsibilities include owning end-to-end paid marketing strategy and program operations management for B2C initiatives including but not limited to the following channels: OTT, CTV, OOH, Display, Paid Search, Social, App stores and affiliate.The position, reporting to Sr.

Director of Media, involves partnering across multiple organizational units (consumer & integrated marketing, creative, product, engineering and business management, FP&A) to increase visibility and return on ad spend for these growing brands.

This position directly manages a team of marketing managers and analysts and will manage end-to-end aspects of media investment.

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KEY RESPONSIBILITIES:



* Develop and execute media campaigns across a range of platforms such as, but not limited to, YouTube, TradeDesk, Reddit, Hulu, Meta, X, TikTok, Pinterest, Snapchat, Peacock, PrimeVideo, Spotify, iHeartMedia, and DV360.


* Support the US media team (B2C and B2B, with heavy focus on B2C) with launching and managing top-of-funnel campaigns.


* Ensure that ad campaigns are effectively set up to meet their objectives and deadlines


* Oversee creative quality assurance and testing, manage campaign tags, secure and allocate audiences, set up campaigns, troubleshoot issues, handle reporting and billing, capture ad screenshots, and prepare post-campaign reports.


* Provide technical quality assurance for ad serving as needed, and coordinate with Platform Support & Engineering teams if necessary.


* Troubleshoot general tracking and technical issues


* Document, update, and maintain ad specifications, trafficking procedures, and workflow processes for accounts.


* Manage and process initial through mid-flight creative asset changes


* Update Marketing teams and agency partners on campaign status and any execution challenges.


* Participate in meetings with advertising partners to learn about industry best practices and share these insights with our organization to keep up with evolving standards.


* Own monthly, quarterly, and ad hoc reporting for media campaigns across various brands and products, in partnership with data analytics/science teams


* Produce and regularly present reports to marketing leadership, highlighting key metrics and providing actionable insights into marketing performance relative to business goals.


* Advocate for process improvements and automation opportunities; proactively seek ways to enhance internal workflows and ...