International B2B Digital Marketing Strategist
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.
We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.
We believe that diversity is the driving force behind innovation, creativity, and overall business success.
Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
The B2B Digital Marketing Strategist is responsible for the thought leadership, strategy, plan development, and implementation of Elanco’s digital customer engagement activities in Region International.
This role will shape Elanco’s Digital Marketing Transformation and help to establish the foundational framework, campaign strategy, and KPIs to maximize the value of the Veterinary customer experience. This role will work cross-functionally with the Customer Engagement Global team, Elanco IT, and Sales and Marketing leaders across our top 10 International affiliates.
This role will play a critical role in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the organization, delivering results through influencing multiple functions, business units and change management processes across the globe.
This leader will ensure the execution of the automated processes and adoption of Elanco’s multi-year transformation to an omnichannel customer engagement model across top 10 affiliates. This leader will develop and implement the communications approach that drives a closed marketing loop between sales and marketing.
She/he will act as the internal subject matter expert in enabling customer interactions with holistic multichannel engagement and customer segmentation.
Thought leadership
* Demonstrate forward-thinking mindset to continuously expand Elanco’s digital marketing ecosystem.
Design a roadmap by identifying digital engagement trends and transformative efforts focused on successful change management.
* Take ownership of strategic customer journeys including customer insights, end-to-end project deployment, monitoring performance, with bias to action through experimentation to scaling.
* Define and champion the role that enables an automated multitouch customer strategy through multiple channels and apply those possibilities to drive Elanco business value & revenue growth
* Partner with IT to build the technical foundation for personalized custom...
- Rate: 90000
- Location: Hook, GB-HAM
- Type: Permanent
- Industry: Finance
- Recruiter: Elanco
- Contact: Not Specified
- Email: to view click here
- Reference: R0019368
- Posted: 2024-09-13 09:04:17 -
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