Vice President, Compute Product Marketing

Vice President, Compute Product Marketing

This role has been designed as 'Hybrid' with an expectation that you will work on average 2-3 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know diverse backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

HPE is looking for a Vice President of Product Marketing to build and lead a high-performing team for our Compute business unit.

You'll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products to new and existing customers.

You will partner across the marketing and sales teams to define the go-to-market strategy and lead the creation of programs to meet targets.

This role requires a senior, experienced expert in product positioning and messaging, developing marketing and sales support materials, identifying and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units.

Core Responsibilities:


* Lead, mentor, and manage the Compute Product Marketing Team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent.


* Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based.


* Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment.


* Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the Compute market.


* Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing.


* Drive cross-functional development of demand programs to grow the HPE share in Compute and capture customer demand including thought leadership, content marketing, events, ABM, and earned media.


* Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces.


* Act as an advo...