Associate Brand Mgr, Self Care

Description

Associate Brand Manager, Self Care

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

Role reports to: Senior Brand Manager, Self Care

Location: Skillman, NJ (Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)

Travel : 10%

Pay: 88,000- 142,600

What will you do

This Associate Brand Manager will manage the day-to-day brand strategy and portfolio management to help drive growth for the US, with a primary focus an OTC Brand/products.

Specifically, the Associate Brand Manager, will:

• Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans.

Partner with Market Insights & Research, category/sales analytics partners to develop learning plans and assessment of marketing plans (define KPI's, assess against goals, implement optimizations)

• Maintain comprehensive knowledge and understanding of current environment and industry trends, oversee category and competitive analysis, stay abreast of latest competitive activities and sales

• Support the brand strategy, planning, and execution of brand/product plans with a digital first approach to help driving short and long-term sustainable growth, while building strong brand equities.

• Understands and advocates for consumer needs and preferences.

Proactively looks for opportunities to expand brand passion and improve consumers experiences with the Brand to deliver brand growth goals.

• Create holistic digital first plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels, including linking to omni-channel shopper & retail activation.

• Partner with growth and performance team to optimize media performance & ROI and manage owned and earned channels to engage with consumers where and when they want to connect with our brands.

• Partner with Customer Strategy teams to develop omi-channel retail strategy and plans tied to brand strategy and business objectives.

• Manage brand budget and analytics to help deliver brand P&L goals.

• Have close partnership with innovation teams to influence innovation pipeline with consumer...