Marketing Analyst

About Us

Korn Ferry is a global organizational consulting firm.

We help clients synchronize strategy and talent to drive superior performance.

We work with organizations to design their structures, roles, and responsibilities.

We help them hire the right people to bring their strategy to life.

And we advise them on how to reward, develop, and motivate their people.

Our 10,000 colleagues serve clients in more than 50 countries.

We offer five core solutions:


* Organizational Strategy


* Assessment and Succession


* Talent Acquisition


* Leadership Development


* Total Rewards

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Job description

B2B Marketing Analytics Manager

Korn Ferry is seeking a B2B Marketing Analytics Manager to work on our Growth Marketing team.

As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance.

This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.

In this role you will plan, measure, analyze, and report on marketing online and offline initiatives to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future.

Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment.

This role will span across planning, monitoring, and evaluating our team's various campaigns and their outcomes with the ability to pull and analyze data from various sources.

What you'll be doing


* Analyzing the effectiveness of marketing campaigns based on performance indicators across all channels (website, email, social, events, paid advertising) and different data sources (CRM Salesforce, social platforms, Marketo Measure, DOMO, advertising platforms)


* Lead QBR and take a leadership role in our Marketing Reporting Center of Excellence


* Leading measurement plans and analysis of marketing programs and campaigns, including ROI calculations and identifying success factors which can be applied for continuous improvement


* Creating, publishing, and presenting reports on KPIs, marketing program ROI, and pipeline health


* Collaborating with cross-functional stakeholders across analytics, marketing, revenue and marketing ops to generate business insights and inform marketing strategies


* Creating experimentation and A/B testing plans to support marketing and product user flows


* Being a subject matter expert on analytics topics like campaign best practices, data pull, dashboard creation



* Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.

We're excited if you have


* Degree in a marketing analytics field or...