Brand Marketing, Senior Manager

Develop and implement integrated loyalty marketing plans


* Work with marketing teammates, other internal departments, and agency partners to set loyalty marketing strategy and identify tactics within budget


* Serve as launch lead for loyalty tactical execution and sell-in opportunities


* Partner with Brand/Portfolio team to align on professional marketing materials including sales materials, B2B/B2C, in-office promotional materials, and annual promotional calendar for in-practice and pull-through assets of Portfolio/Loyalty campaigns


* Create promotional plans and tactics that differentiate Merz loyalty offerings and drive growth in the market


* Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders


* Lead strategic field implementation plan to ensure internal stakeholders are properly prepared for launches, positioning, messaging, and competitive comparisons


* Manage campaign/engagement plans based on insights, if/when pivots are needed based on campaign performance outcomes

Loyalty Program Competitive Intelligence


* Regularly monitor and share industry trends, competitive programs, and best practices.

Prepare and schedule regular team briefings on latest trends, competitive activities, consumer and cultural trends that may be relevant to our members and customers


* Ability to synthesize data and derive insights, to effectively translate into clear insights and provide actionable recommendations, to drive program development strategy

Campaign execution


* Partner closely with CRM and digital engagement teams – to build content for test-and-learn methodologies to identify what content resonates and creates actions with our target audience


* Launch finished materials for sales and other stakeholder usage, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use


* Tracking and reporting of material usage and management of inventory

Strategic project management support


* Support Director of Loyalty with all strategic initiatives, inclusive of system development and launch activities


* Active communication with Director of Loyalty, inclusive of problem/solution management, project development updates, and regular 1:1s


* Collaborate with Customer Success, Brand Marketing, HCP Education, and Internal training teams to ensure proactive learning and sharing of materials and needs


* Understanding of digital platforms – including but not limited to loyalty, CRM and marketing automation platforms - to ensure proper business requirements gathering required for successful execution


* Ideal candidate will have understanding of digital development process, with the ability to provide detailed business requirements needed, to ensure successful development outcomes as aligned with digital developm...