Marketing Director - Essential Health EMEA

Description

General Information

Position Title :

REGIONAL MARKETING DIRECTOR, EMEA EH

Supervisor Title :

GLOBAL WOMEN'S HEALTH & EMEA EH LEAD

Department Name:

SEGMENT : EMEA EH

Physical Location of Role:

UK

Revenue/Size of Budget Responsibility: $1.1BN NTS

Pay Grade:

D1

Position Summary

Provide brief and concise statement explaining the main purpose for the existence of this position.

Provide a brief summary of the role.

• Regional deployment leader manages RDL team across the region to cascade globally aligned strategy and initiatives across Baby Care, Oral Care & Fem Care need-states

• Leads a cohesive approach to marketing across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plans.

• Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.

• Develops, coaches, manages and motivates regional deployment team, embedding, and modelling Kenvue behaviours

This position reports into the GLOBAL WOMEN'S HEALTH & EMEA EH REGIONAL LEAD .

Major Duties & Responsibilities

In order of importance, briefly describe, in sentence form, the essential functions/major responsibilities of this position (principal duties and responsibilities of the position) as it exists today.

Describe the job, not the person in the job.

Each item listed below should be an essential function/major responsibility of the position, not a day-to-day activity.

Typically, job descriptions should contain no more than seven or eight major responsibilities ranked in order of highest percentage of time to least.

Approximate Percentage of Time

Tasks/Duties/Responsibilities

20%

Leadership foundations :

Member of regional segment team, executing globally aligned strategy and priority workstreams

Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.

Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums

Responsible for inputs into 3 YR Op plan for EMEA markets in accordance to brand strategic plans

Act as single point of contact for the EMEA region with RDL team at the Global Table

Provide consolidated consumer, HCP insights needs to Global team for consideration

'Red' flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability)

20%

Brand & connections excellence :

Ensure market /region compliance to globally aligned brand strategy, and positioning

Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global segment

Ensure adoption & execution of Kenvue Marketing principles across active markets

Lead cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy

Executing within a framework for non-priority markets within a region, prioritize brand building activities as p...