Marketing Strategist, Digital

About TEKsystems

We’re TEKsystems.

We accelerate business transformation for our customers.

We bring real-world expertise to solve complex technology, business and talent challenges—across the globe.

We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed.

We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change.

We’re building tomorrow by delivering business outcomes and driving positive impacts in our global communities.

TEKsystems is an Allegis Group company.

 

Role Description

At TEKsystems, marketing is about understanding the customer — and being able to provide value across various digital touchpoints.

We’re looking for a digital marketing strategist who is skilled at leveraging email marketing to connect with our B2B audience.

You’ll be responsible for TEKsystems’ email marketing campaigns, leveraging existing marketing content, customer data and insights to develop personalized segmented campaigns that increase engagement and drive business results.

Our ideal candidate has deep Salesforce Marketing Cloud and Salesforce CRM experience.

You’ll partner closely with other members of the marketing team as well as cross-functional stakeholders and technical partners to help bring our marketing efforts to life.

The ideal candidate will be well versed in email marketing best practices, adept at identifying email objectives and able to stay on top of marketing trends.

We’re searching for someone who is motivated to help TEKsystems grow in this area of our marketing mix and who can take the initiative to guide our overall strategy in this channel.

Responsibilities

Essential Functions:


* Day-to-day management of email campaigns including list building, template setup, editing, testing, deployment and reporting.


* Manage email workflow and deployments, working with multiple stakeholders for input on prioritization.


* Build email testing roadmap and drive test execution to support continuous improvement in campaigns.


* Develop email journeys to nurture our target audience and support TEKsystems’ lead generation campaigns.


* Report on KPI’s to key stakeholders and provide recommendations for content and delivery optimizations.


* Support quality assurance checkpoints into email campaigns.


* Help identify and develop new email opportunities to increase engagement and traffic.


* Create, maintain and circulate an email deployment calendar.


* Uphold brand standards through close coordination and approval from creative and communications teams.


* Work with stakeholders through all rounds of proofing, changes and final deployment.


* Ensure campaigns render properly in various email clients on both mobile and desktop.


* Monitor and troubleshoot email deliverability issues.


* Expl...