品牌经理
Description
* Develops, leads, and ensures execution of business plans to meet future needs and expectations.
* Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.
* Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.
* Creative planning: have experience of leading/ contributing to branding/NPD campaign, including creative development, media planning, TVC shooting & production
* Social campaign capability: have experience of leading social campaign planning and execution, familiar with digital platform operation (lead过 social campaign 的策划及落地,熟悉抖音 & 红书平台规则及打法 )
* Channel understanding: business understanding of both online & offline channel; have experience of co-working with trade/ channel to implement and land marketing activities in channel touchpoints
* Knowledge/ experience in product management.
Understand product P&L, capability in product story development and selling to consumer/ customer.
- Rate: Not Specified
- Location: Shanghai, CN-31
- Type: Permanent
- Industry: Finance
- Recruiter: Johnson & Johnson China Ltd.
- Contact: Not Specified
- Email: to view click here
- Reference: 2407024193W
- Posted: 2024-08-25 08:10:35 -
- View all Jobs from Johnson & Johnson China Ltd.
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