品牌经理

Description



* Develops, leads, and ensures execution of business plans to meet future needs and expectations.


* Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.


* Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.



* Creative planning: have experience of leading/ contributing to branding/NPD campaign, including creative development, media planning, TVC shooting & production


* Social campaign capability: have experience of leading social campaign planning and execution, familiar with digital platform operation (lead过 social campaign 的策划及落地,熟悉抖音 & 红书平台规则及打法 )


* Channel understanding: business understanding of both online & offline channel; have experience of co-working with trade/ channel to implement and land marketing activities in channel touchpoints


* Knowledge/ experience in product management.

Understand product P&L, capability in product story development and selling to consumer/ customer.