Field Marketing Manager EMEA

Tricentis is looking for an internationally experienced marketer with a proven track record in B2B tech marketing.

The EMEA Field Marketing Manager will be a key member of the EMEA marketing team, executing segment-specific marketing programs for demand generation, brand awareness and customer expansion in Northern Europe and France.

As part of the EMEA marketing team, reporting to the Senior Director Marketing EMEA, this role will work closely with the broader marketing, operations and EMEA sales teams to maintain consistency across brand, messaging, programs and processes.

You will support the EMEA marketing program by working closely with a geographically distributed marketing team, headquartered in the United States, and collaborate on the strategy and execution of agreed marketing activities.

If you’re a data-driven self-starter that thrives in a fast-paced, dynamic environment, you’re passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you.

Responsibilities


* Collaborate with the EMEA GTM team leadership on the development of the marketing strategy to support the EMEA region to exceed lead, pipeline and revenue generation goals.


* Execution of integrated marketing programs to support regional/in-country sales initiatives, working with multiple account segments, from Mid-Market to Large Enterprise.


* Sample tactics include but are not limited to hosted events and briefings, 3rd party events and tradeshows, webinars, telemarketing, sales tools (nurture emails and playbooks), campaign localisation, and digital tactics.


* Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.


* Liaise with field sales, channel sales, customer success managers, and BDR teams to ensure alignment on EMEA marketing programs and lead follow up.


* Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.


* Partner with the Global Marketing and Corporate Communications teams to align on global demand generation programs, digital outreach (including paid media and social channels) and local PR coverage.


* Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.


* Work with local marketing agencies to support the execution of regional programs, including events management, public relations, market research and design.


* Align with Marketing Operations to ensure that all programs are effectively tracked and measured, a...