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Vice President - Marketing Transformation Product Owner - Card Offer Management

You will need to take a visionary and innovative approach to developing a strategy for how we (a) work hand in hand with execution teams to ideate offer related capabilities to support critical marketing strategy needs (b) develop a centralized offer data management strategy across acquisitions and existing customer portfolios (c) enable capabilities to allow for integration between offer data and other content types (e.g.

disclosures and offer data) and (d) establish process redesign and automation for offer request intake, execution, and management - to meet our business goals of marketing execution quality, speed, and efficiency.

As a Marketing Transformation Product Owner, you will have a "blank sheet of paper" to design the future, but you must be able to bring together the right people to ideate the requirements, processes, technology, and governance to deliver.

Success for this candidate includes the development of: (a) a target state vision for how to create and manage customer offers across the offer lifecycle (b) a roadmap for how to collaborate with Product, Regulatory/Legal/Controls, and execution teams to continuously and incrementally deliver against the target state (c) a redesigned process to enable efficient and robust offer execution and lifecycle management.

The candidate will collaborate with a team of marketing transformation product owners to develop and deliver the roadmap that will radically elevate how we plan, manage, and activate campaigns in the industry's largest marketing execution space.

You will partner with our Planning, Campaign Management, and Activation team; Product; Legal/Regulatory Review; and LOBs to design and build new processes and capabilities.

You will be the day-to-day glue that brings teams of people across Card Marketing together to deliver on the strategy objective and a leader we look to in order to understand progress and barrier through transformation.

You must be a player who is unafraid to roll up your sleeves and demonstrate by doing.

You must be able to operate within a highly matrixed organization, effectively influencing and communicating cross-functionally with all levels of management to enable business and financial results.

You must be comfortable with ambiguity and be able to create structure where it may not exist.

Finally, you must have a record of accomplishment for leading teams through change and be unafraid to challenge the status quo to reimagine how we do business to deliver a consistent marketing/customer experience.

Job responsibilities:


* Serve as a thought-leader who drives a strategic, complex, and highly visible program across LOBs and functions from project initiation to delivery


* Accountable for strategic design and standing up new capabilities and ways of working


* Lead successful end to end execution and delivery of a program objective with or without precedent (including project conception, planning, requirements gathering, solutioning, gover...




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